Strategy 2025-30

Starting as a small charity in Salford in 1989, we’ve helped tens of thousands of people. We’ve also learnt, innovated and adapted to meet evolving needs and respond to new opportunities.

Unfortunately, our work is not finished. Injustice, inequality and disadvantage still prevent many from overcoming challenges and reaching their full potential. So, we’re determined to help more people and make an even bigger impact across Greater Manchester by 2030. We’re ambitious, passionate and determined to play our part in tackling disadvantage and changing lives.

Our approach

  • Improve our reach & impact in Greater Manchester – help more people tackle disadvantage and change their lives
  • Be the partner of choice for delivering quality services, strengthening our networks & partnerships
  • Influence change (not just deliver services)
  • Take calculated risks to create a bigger and better impact
  • Improve how we tell the story of our beneficiaries and our charity
  • Stay true to our vision, mission and values

Our priorities

Best start in life

We want to ensure children and young people have the best start in life and enter adulthood with great life chances. We will prioritise issues that enable this, such as good education for all; parenting; healthy relationships; wellbeing; and life skills.

Working Futures

We want everyone to have the opportunity to fulfil their potential and contribute to society. We want young people to be inspired and informed for their future careers. We want adults to gain skills and receive support to work for a living wage. We will promote volunteering and alternative forms of ‘meaningful employment.’ We want everyone to secure a future that works for them.

Strong & safe communities

We want everyone to live in inclusive, supportive and well
resourced communities. We believe society should be built on shared values and a commitment to collective wellbeing. We want everyone to feel safe and protected. We want to tackle domestic abuse and coercive relationships. We want to prevent people being drawn into a life of crime and help those in the criminal justice system rebuild positive, productive lives

Safety Exit